Trends: Eco-friendly products

Our pets deserve the best, but not at the expense of our planet. Climate change, plastic pollution and resource scarcity are pushing manufacturers to adopt sustainable materials and production methods. As a pet parent, you can choose eco‑friendly products and make a positive impact.

Natural and recycled materials: Many toys are now made from natural fibres such as hemp, organic cotton and jute, or from recycled rubber and plastics. These materials are biodegradable or recyclable and free from BPA, phthalates or heavy metals. Think hemp rope toys, cotton frisbees and puzzles made from upcycled fabrics.

Biodegradable cat litter: Conventional clay litter contributes to strip mining and energy use. Alternatives made from wood pellets, wheat, recycled paper, coconut fibre or corn are renewable, almost dust‑free and often compostable. They have good absorption and less odour, and some types can even be flushed or composted.

Sustainable proteins and food: Producing animal proteins requires large amounts of land, water and energy. Insects such as mealworms and black soldier fly larvae have a small ecological footprint: one gram of edible protein from beef requires 8–14 times more land and five times more water than protein from insects. Insects convert feed efficiently and their frass can be used as a natural fertiliser. More and more brands therefore offer dog and cat food containing insect protein or plant‑based ingredients.

Eco‑friendly packaging and upcycling: Pay attention to the packaging too: cardboard, paper and compostable materials are becoming the norm. Some brands use ocean plastic or recycled PET to make new products. You can also upcycle old T‑shirts or cardboard boxes as toys to reduce waste.

These eco trends show that comfort for your pet and care for the environment can go hand in hand. By choosing sustainable toys, litter and food you give your animal a healthy future and help the planet recover.

Our eco-friendly picks:

Guidance based on product features. This is not a laboratory test or a hands-on review of every product mentioned.